Client
Freebird Stores
Overview
At Freebird Stores, I was responsible for producing all imagery used across digital and physical marketing efforts. From social media posts and email campaigns to billboards and web design, I executed weekly photo productions to ensure the brand consistently communicated its bold, adventurous style. Additionally, I contributed to digital design and UX projects, designing landing pages, marketing emails, and helping develop the men’s line visual identity.
Client
Freebird Stores
Industry
Retail, Ecommerce
Service
Photo Production
Brand Strategy
Digital Design
Duration
4 Weeks
The Challenge
Freebird Stores relied heavily on compelling imagery to drive its marketing efforts, but maintaining a consistent flow of fresh, engaging content while balancing the brand’s rugged and stylish aesthetic was an ongoing challenge. The men’s line also needed a distinct visual identity to expand its appeal and strengthen its presence as Freebird broke into the men's market.
The Solution
I owned the photography workflow, delivering high-quality visual content weekly to meet the demands of Freebird’s marketing strategy. My role extended to digital design, where I created cohesive landing pages and marketing emails that supported the customer journey. I also collaborated with the team to establish a distinct visual identity for the men’s line, aligning it with the brand's overarching aesthetic while carving out its own space.
The Result
The consistent delivery of high-quality imagery elevated Freebird’s marketing campaigns, helping the brand stand out across all platforms—from social media to billboards. My contributions to digital design improved the visual appeal and usability of marketing emails and landing pages, driving engagement and conversions. The development of the men’s line visual identity expanded the brand’s market presence, solidifying its reputation as a leader in rugged, stylish footwear for all audiences.
