Client
Dashboard PWS
Overview
The Dash-Board® Portable Workshop project involved a full redesign of their e-commerce website, with a focus on enhancing the user experience, improving brand positioning, and creating visually compelling content. From UX design to product photography and video production, the project aimed to connect with DIY enthusiasts and professionals alike while driving conversions. We built a modernized digital presence that strengthened brand perception and led to a significant increase in sales.
Client
Dashboard PWS
Industry
Retail, Ecommerce
Service
UI / UX Design
Web Development
Art Direction
Content
Brand Strategy
Duration
3 Months
The Challenge
Dash-Board® Portable Workshop’s outdated website lacked the professional polish and functionality needed to reflect the quality of their innovative products. With a clunky user experience and insufficient visual assets, the site struggled to convert visitors into customers. This disconnect between the brand’s potential and its online presence resulted in missed opportunities and underwhelming sales performance.
The Solution
As the lead web designer, I collaborated with our developer to craft a modern, user-friendly website on Webflow that seamlessly blended design and functionality. I focused on creating an intuitive UX with clear navigation and a mobile-first approach. To elevate the brand visually, I directed and contributed to the production of marketing assets, including product photography, lifestyle imagery, and a series of engaging videos tailored for web and social platforms. These cohesive visuals reinforced the brand's premium positioning and resonated with the target audience.
The Result
The redesigned website transformed Dash-Board® Portable Workshop into a modern, customer-focused brand that reflected the quality of their products. Improved UX and branded visuals led to better engagement, higher conversion rates, and a more professional online presence. Shortly after the relaunch, the company sold out its inventory, prompting a rush order to meet demand. The project not only drove tangible results but also reinforced Dash-Board®’s reputation as a leader in the portable workshop space.
